People
Build confident leaders, engaged teams and a culture where accountability and customer focus are lived every day.
Health · Leisure · Wellbeing
From first plan to stronger performance. By intention.
Specialist, hands-on consultancy for new builds, openings and relaunches—plus the sales, operational, expansion and people strategies that help health, leisure and wellbeing businesses thrive.
01 Why intentional?
Support across the whole business journey
Build it well. Launch it strongly. Keep improving.
Whether you are planning a new facility, preparing to open, relaunching an existing operation or looking for stronger commercial performance, we bring strategic clarity and practical operator experience. We help turn the plan into action, improve how the business performs and develop the people responsible for delivering it.
02 Our approach
The performance framework
People.
Purpose.
Process.
Purpose
Create a shared direction that turns strategic ambition into clear priorities, better decisions and aligned action.
Process
Design practical, scalable ways of working that improve consistency, profitability and the customer experience.
03 What we offer
Practical consultancy for health, leisure and wellbeing
Expert support,
wherever you are.
End-to-end support for operators, leisure trusts, fitness and wellbeing brands, investors, developers and leadership teams.
New builds & development
Shape the concept, customer proposition, operating model and delivery plan for a successful new facility.
Openings & mobilisation
Prepare the site, systems, team, sales plan and customer journey for a confident, well-controlled opening.
Relaunches & turnarounds
Reposition and re-energise existing operations with a practical plan that rebuilds momentum and performance.
Sales improvement
Strengthen propositions, pricing, lead management, conversion, retention and the commercial rhythm of the business.
Operational improvement
Review processes, standards, structures and performance measures to improve quality, consistency and profitability.
Expansion strategy
Create a clear, evidence-led roadmap for sustainable growth, new locations, multi-site scale and investment priorities.
Procurement
Define requirements, assess suppliers and support commercially sound decisions across equipment, services and operating partners.
Coaching & mentoring
Practical coaching and mentoring for staff at every level—from new and emerging talent to senior leaders and executives.
04 Selected experience
A career built in the sector
Board-level thinking.
Operator-level understanding.
Anytime Fitness UK
Executive leadership across a 42-club portfolio. Delivered £1m year-on-year revenue growth, reduced attrition from 7.2% to 4.1% and led a £4.5m refurbishment programme.
DW Fitness First
Led 18 clubs, delivering a £400k EBITDA improvement and 103% membership growth while developing high-performing General Managers.
Andrew Wood Photography
Led operational transformation and relocation, strengthened people systems and governance, and improved Net Promoter Score to 86%.
Marriott, Virgin Active and more
Senior roles spanning refurbishments, new builds, revenue growth, operational excellence and award-winning culture change.
leadership
05 About the founder
Lee Pollitt
Commercially sharp.
People-first.
Lee is a commercial and operational executive with more than three decades of leadership across health, leisure, hospitality and franchised businesses.
He has led large multi-site portfolios, shaped commercial strategy, delivered organisational transformation and coached leaders at every level. His approach is direct, collaborative and grounded in the realities of running a business.
That combination of strategic perspective and hands-on experience means recommendations are built to work in the real world.
ILM Level 7 Executive Coaching & MentoringNVQ Level 4 Business ManagementHND Leisure Studies
View Lee’s LinkedIn profile ↗“
Lee has a great knowledge and experience in the fitness industry which could support any business within the fitness industry.
— LinkedIn recommendation
06 Start a conversation
What could change with intention?
Let’s make the next move count.
Whether you’re tackling growth, transformation, leadership or operational performance, the first step is a straightforward conversation.